Liu Haiyuan was recognized as the legend of creating hot- drynoodles. He went into business after quitting the job of a state-owned enterprise in the 1990s. After tremendous effort, he finally realized the industrialization of once handmade hotdry noodles and sold the hot-dry noodles to forty countries and regions such as the United States and Japan.

In 2003, local media in Wuhan reported that a company in Henan took the initiative to produce instant hot-dry noodles and made a profit of 20 million yuan in sales within half a year. As a native of Wuhan, Liu Haiyuan felt very sad when reading the story. Liu told the reporter that from then on, he made up his mind to build his own brand and make Wuhan instant hot-dry noodles.

Liu Haiyuan invited some professors in food speciality in three universities to conduct project study. It took two years and a half to make a breakthrough in technology. The loss of flour exceeded a million yuan and many devices were sold out for they failed to work. Moreover, the salary could not be paid to the staff for half ayear and the business was on the verge of bankruptcy. In order to raise money for purchasing equipment, Liu Haiyuan sold his house and shop at alow price.

In January 2005, Liu Haiyuan made a success in producing instant non-fried hot-dry noodles and submitted applications for invention patents. Relying on the patents, he ordered special production equipment which enabled hot- dry noodles a batch of production. The outlook and taste were nearly the same with handmade ones.

In 2006, the “dahankou” dry- hot noodles made its debut in food exposition which aroused the interest of many businessmen. The products were sold in many cities across the nation. As early as 3 years ago, he targeted the overseas market and sold the "dahankou" hot- dry noodles in the fifth avenue in New York, the United States. At present, the company made trademark registrations in more than 30 countries and regions selling hotdry noodles to forty countries and regions including the United States, Mexico, Japan and Singapore.

(by Liu Peng)

(Source: China IP News)